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pH is a measure of the acidity or alkalinity of a water-based environment. No water present, such as our oil-based lubricant, then pH cannot be measured in the same way. The pH scale is from zero to 14, with pH7 in the middle being neutral or neither acidic or alkaline. If a pH is lower than 7 then the liquid is acidic and when above 7 it is alkaline. Lemon juice is pH2, so very acidic and bleach is pH12-13 and is well alkaline.
If you are interested to know more, there is a good article on Wikipedia http://en.wikipedia.org/wiki/PH that explains the science behind pH in much more detail.
Vaginal pH is acidic, typically pH3.8-4.5
Rectal pH is neutral at pH7.0
Semen pH is slightly alkaline at pH7.0-8.5

Starting with vaginal pH: a typical healthy vaginal environment is moist and acidic. An acidic environment around pH4 is microbicidal for many sexually transmitted diseases (the acidity kills microbes and prevents infections). This acidity is made by a naturally occurring good bacteria population (called lactobacillus), when this population is reduced or compromised it cannot make sufficient lactic acid to keep the pH low. Examples of the sort of concerning microbes are Candida albicans (causes Thrush), HIV and various bacteria (causes Cystitis and BV). Bacterial Vaginosis (BV) is a common disease (although we believe it is not talked about enough) where an overgrowth of unwanted bacteria take hold in the vagina. BV is associated with a reduction in vaginal acidity; the pH rises towards pH7 or higher. BV is linked to premature birth, an increased risk of STD transmission including HIV and pelvic inflammatory disease (PID).
Several factors can impact the Lactobacilli and stop them from operating normally which means their ability to protect against infections is lost:
What are the good bacteria?
These good bacteria are called Lactobacillus and they are naturally occurring in the vagina. They produce lactic acid, which keeps the vagina at around pH4. A healthy vagina is lactobacillus-dominant.
It is known that Candida albicans cannot grow below pH5-6. So when vaginal pH rises above pH5 Candida can start growing and cause a Thrush outbreak. Many lubricants, whatever their pH, contain glycerine and at low concentrations, below 5%, glycerine (it is a complex form of sugar) can feed Candida albicans so encouraging the likelihood of a bout of Thrush.
At AH! YES, pH matching has always been a core part of how we formulate intimate products because healthy vaginal tissue depends on maintaining its natural acidic balance. Our water-based products, including AH! YES WB and AH! YES VM, are specifically pH matched to the vagina to help support the natural microbiome rather than disrupt it, which in turn helps reduce the risk of irritation and imbalance.
We also avoid ingredients commonly linked to these problems, such as glycerin, unnecessary fragrances, and harsh chemicals, as part of our broader philosophy of creating scientifically formulated, body-compatible products that work in harmony with women’s intimate tissues, not against them.
Read more about the changes your body goes through during peri menopause and post menopause.