AH! YES Mission:

Changing the World from the inside

AH! YES Values:

AH! YES is more than simply an intimacy brand, we are part of something greater than ourselves and we value our role in the world dearly. Integrity is all and we hold our values of CUSTOMERS, CLARITY AND CONSCIENCE at the core of everything we do.



Our customers are at the center of everything we do. It is important to us that we offer the very best possible products, service and information resources to our customers. We will always go the extra mile to ensure our customers have the right product and are delighted with it.

This commitment is the reason we have invested so heavily in training our highly skilled, experienced and knowledgeable customer service team; all of whom are dedicated to offering sensible, empathetic and caring help and support to each and every person who contacts us. We also offer 100% no quibble Satisfaction Guarantee just in case.



Information is power and we want to make sure that our customers have that power. The power to choose what they put in and on their bodies, safe in the knowledge they know exactly what that involves. That is why we are completely transparent around our product ingredients and also why we chose to make our products certified organic. That certification is our customers’ guarantee of purity and confidence.

Honesty is key and we are guided by the desire to operate fairly, ethically and with equality. We also see education as part of our commitment to clarity and invest in resources and initiatives to educate, explaining and normalizing the personal and intimate issues our customers are seeking help with.



Everything we do is underpinned by our commitment to being an ethical business. We use our forum to share our ethical beliefs and do our best to live them in every way possible.

We have ensured that all of our packaging is recyclable and choose natural options wherever possible. By choosing to produce certified organic products, we are supporting a system that respects human health, animals, wildlife and the environment.

We endeavour to give back as much as possible to the community through the charities that we support; these include organisations committed to causes such as female cancers, menopause and vulval conditions. We also support the ‘say no to palm oil’ campaign by avoiding palm oil.